Countertop Marketing Co. rebrands as Project Perks for home improvement marketing

Project Perks, formerly Countertop Marketing Co., launched a new website on June 19, 2026 as it expands its marketing platform beyond stone countertops to serve the broader home improvement industry. The rebrand pairs social media, lead generation and review management in one AI-powered system for remodelers and trades across the sector. Why it matters: - Project Perks is widening its reach from a niche countertop focus to the broader home improvement market. - The move gives remodelers and trade businesses a single platform for social media, leads and reviews instead of separate tools. - The company is positioning AI assistants as a growing part of the product, which could reduce marketing workload over time. What happened: - Project Perks, formerly Countertop Marketing Co., announced a full rebrand on June 19, 2026. - The company launched its new website, projectperks.com, the same day. - The rebrand shifts the company from serving only stone countertop businesses to serving all home improvement companies. - The platform now targets full remodelers and trades including countertops, cabinets and flooring. The details: - Project Perks is built to help home improvement companies win more jobs by managing social media, leads and reviews in one place. - The platform is designed to replace a patchwork of separate marketing tools and vendors. - The company says the platform will keep expanding with new AI assistants that take on more marketing tasks over time. - Stephen Alberts, CEO and founder of Project Perks, said clients wanted one place to manage marketing that brings in jobs. - Alberts said the countertop industry remains part of the company’s roots, but the problems it solves are shared across the home improvement industry. Between the lines: - The rebrand suggests the company sees a bigger addressable market than the countertop niche alone. - Bundling core marketing functions into one platform may appeal to small and mid-sized contractors that want simpler operations. - The emphasis on AI signals an effort to turn the product from a service-oriented tool into a more automated system. What’s next: - Home improvement companies can now evaluate the rebranded platform through the new website. - Project Perks is expected to add more AI capabilities as the platform develops. - The company will likely use the broader brand to compete for customers across more trades and remodeling categories. The bottom line: - Project Perks is betting that one integrated, AI-assisted marketing platform can serve far more than countertops—and turn that broader need into growth.