Few launches Perch to help digital products become sustainable businesses

Few has launched Perch, a Little Rock-based commercialization company designed to help startups and enterprises move digital products beyond launch and into long-term growth. The new venture combines strategy, go-to-market planning, user acquisition and AI-enabled research as companies face tougher competition on positioning and monetization.

Why it matters: - Perch is aimed at a problem many product teams face: building software is easier than turning that software into a durable business. - The launch comes as AI lowers the barrier to creating digital products, which puts more pressure on companies to stand out through positioning, pricing and customer trust. - Perch is designed to help organizations improve the odds that new products generate revenue and retain users over time.

What happened: - Few, the Arkansas-based digital product agency, announced the launch of Perch on July 16, 2026. - Perch will focus on helping organizations commercialize digital products through strategy, go-to-market planning, user acquisition, AI tech and long-term growth. - Perch is headquartered in Little Rock, Arkansas, and operates as a sister company to Few. - More information is available at WorkWithPerch.com.

The details: - Few said its work over more than a decade showed that launching a strong product is only the beginning. - The new company will work on market positioning, pricing strategy, go-to-market planning, community development and growth optimization. - Perch’s services include user and market research, Growth Blueprint strategy engagements, market positioning and messaging, product packaging and monetization strategy, go-to-market planning and execution, community activation, user acquisition and retention systems, and growth optimization and analytics. - The company plans to combine experienced strategists with AI-enhanced research, analytics and experimentation. - Perch will serve early-stage startups, venture-backed software companies, established businesses commercializing internal technology, digital innovation teams and organizations bringing new products to market. - Few said its previous commercialization work helped launch a home services platform that generated more than $3.4 million in first-year revenue. - Few also said it supported the growth of a top-rated fitness application and helped position an enterprise AI company that later secured $22 million in funding.

Between the lines: - The launch signals a shift from pure product build work toward the harder post-launch phase of monetization and retention. - Perch is framing commercialization as a distinct discipline, not just a marketing add-on. - The company is also betting that AI will make strategy and execution more important, not less, because more products will compete for the same users. - Zack Hill, partner at Few and co-founder of Perch, said many companies underestimate what it takes to position, launch, monetize and grow digital products in the AI era. - Brent Fulford, co-founder of Perch, said the companies that succeed are the ones that understand who they serve, how they create value and how they build trust over time.

What's next: - Perch will begin working with organizations that need help turning digital products into sustainable businesses. - The company will likely lean on its AI-enhanced research and growth systems as it tries to prove the model across consumer and B2B markets. - Few said Perch was created to bridge the gap between product development and commercialization.

The bottom line: - Perch is betting that the next competitive edge in digital products is not just building faster, but commercializing smarter.