Koozie Group, Artifi partner to automate distributor product setup

Koozie Group has partnered with Artifi to make AI-generated, customization-ready product data available to distributors through Artifi’s automated setup platform. The move is designed to cut manual work, speed product launches, and keep customizable catalogs current across distributor channels.

Why it matters: - Distributors selling customizable products online often spend up to two hours manually configuring each SKU. - The partnership is designed to reduce that setup burden, speed product launches, and make it easier to expand catalogs. - Faster, more consistent product setup can also improve how branded merchandise is sold across distributor channels.

What happened: - Artifi announced a partnership with Koozie Group to support AI-generated, customization-ready product data for distributors. - The data will flow through Artifi’s AI Automated Product Setup. - Koozie Group is a top 10 branded merchandise supplier. - The announcement was made July 23, 2026.

The details: - Koozie Group product data will be prepared upstream in a customization-ready format instead of requiring distributors to build product rules themselves. - Artifi connects directly to Koozie Group product data through PromoStandards. - Artifi’s AI engine analyzes product images, identifies decoration zones, and generates customization rules. - Distributor product libraries stay synchronized as updates occur. - Distributors subscribe to Koozie Group product libraries within Artifi, which removes repeated manual setup work while keeping product data current. - Phil Gergen, CIO at Koozie Group, said distributor partners need accurate product data to sell online effectively. - Tom Flierl, chief commercial officer at Artifi, said the partnership reflects Koozie Group’s commitment to distributors and creates a more scalable approach to product customization.

Between the lines: - The partnership shifts product setup from the distributor side to the supplier side, which can standardize workflows across ecommerce channels. - Automating decoration locations, color variants, and customization rules addresses one of the most time-consuming steps in promotional products selling. - The move also suggests suppliers may increasingly compete on how easily their catalogs can be activated for online personalization.

What's next: - Distributors using Artifi can subscribe to Koozie Group product libraries and use the synchronized data in their ecommerce workflows. - As Koozie Group updates product information, those changes will continue to flow through to distributor libraries. - The setup model could become a template for other suppliers looking to streamline customizable product launches.

The bottom line: - Koozie Group and Artifi are trying to turn product setup from a manual bottleneck into an automated, continuously updated workflow.