VenueSight launches standalone lead retrieval product for event organizers

VenueSight has launched LEADS by VenueSight, a standalone lead retrieval tool for conferences, expos and trade shows. The company is pitching the product as a new revenue stream for organizers and a faster way for exhibitors to capture and act on leads.

Why it matters: - Event organizers can now package lead retrieval as a paid exhibitor service instead of absorbing it as a technology cost. - The pricing model is designed to make lead capture more accessible for small, mid-sized and enterprise events. - Exhibitors get faster access to lead data, which can speed follow-up and improve post-event sales conversion.

What happened: - VenueSight launched LEADS by VenueSight, a standalone lead retrieval solution for conferences, expos and trade shows. - The product is sold to event organizers, who can then offer it to exhibitors. - Pricing starts at $2,500 for 100 seats, with each additional seat priced at $25. - VenueSight said the product is available for upcoming events.

The details: - LEADS by VenueSight lets exhibitors scan attendee badges, capture contact information and manage booth-generated leads through a mobile experience. - Exhibitors can access leads during the event and push lead data to their CRM on demand. - The workflow is intended to help sales teams begin follow-up while event conversations are still fresh. - Organizers can set their own exhibitor pricing and build lead retrieval into their revenue strategy. - The standalone product does not require organizers to replace their existing registration or event management platform. - VenueSight says the licensing model gives organizers predictable costs and flexibility as events scale. - VenueSight Events, the company’s flagship platform, already includes registration, exhibitor management, interactive floor plans, on-site check-in and badge printing, analytics and lead retrieval. - LEADS by VenueSight extends the company’s lead retrieval capabilities to organizers that already use another event management system.

Between the lines: - The launch targets a common pain point in event tech: lead retrieval is often useful, but pricing has made it hard for organizers to offer broadly without squeezing margins. - By separating lead retrieval from a full event management stack, VenueSight is positioning LEADS as a lower-friction add-on for organizers with existing platforms. - Bennett Stone, VenueSight founder, said the company built the product to turn lead retrieval into a profitable exhibitor offering. - Dave Nelson, VenueSight VP of Sales and Co-Owner, said faster access to leads helps exhibitors prove return on investment and gives organizers a chance to retain more revenue.

What's next: - Event organizers can now buy LEADS by VenueSight for upcoming conferences, expos and trade shows. - VenueSight is directing interested buyers to the LEADS by VenueSight product page on VenueSight.com for more information. - The company is also promoting the product through its social channels, including LinkedIn, Facebook and Instagram.

The bottom line: - VenueSight is trying to turn lead retrieval from a cost center into a revenue line for organizers, while giving exhibitors faster access to actionable lead data.